The word 'content' has emptied creation of its meaning
In brief
- The term 'content' has been used for twenty years, devaluing works and their creators.
- Circulation now outweighs meaning in the media industry, per Usbek & Rica.
- The editorial criticizes this trend before the AI boom.
An editorial argues that the widespread use of the term 'content' over the past two decades has reduced works to their mere circulation, pushing their meaning and authors into the background. According to Usbek & Rica, this devaluation predates the rise of artificial intelligence and questions our relationship with creation.
What it changes for you
- Media & EntertainmentMedia professionals must rethink their valuation strategies amid the depreciation of the term 'content'.
This summary gives you the essentials. The full article, its figures and quotes are on Usbek & Rica.
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