ChatGPT integrates ads into its interface
In brief
- ChatGPT integrates ads within its user interface.
- Agencies are already testing this feature for their clients.
- A new revenue stream for the LLM's publisher.
ChatGPT has integrated ads directly into its interface according to the publisher's announcement. Digital advertising agencies, including CyberCité, have already begun testing this new feature for their clients as noted by Marjorie Bicaïs, Head of SEA/Media at CyberCité.
What it changes for you
- Marketing & AdvertisingAdvertisers and agencies must adapt their strategies to leverage this new advertising surface in an already saturated environment.
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