AI in special effects: tool or threat for Hollywood?
In brief
- AI is used as a complementary tool in special effects, not as a replacement for human artists.
- Repetitive tasks like rotoscoping or image reconstruction are accelerated by AI.
- Blockbusters require total creative control, which AI cannot provide, according to professionals.
David Sheldon-Hicks, CEO of Territory Studio, advocates for a "cautiously optimistic" use of AI in special effects at the KIKK Festival in Namur. He argues that AI will not replace human artists but will become a complementary tool, especially for repetitive tasks like rotoscoping or image reconstruction.
Territory Studio has been using models like Midjourney and Stable Diffusion since 2022 to streamline certain creative processes. A recent project involved reconstructing the face of a historical female footballer from old images, drawing attention from museums and filmmakers. AI also helps translate directors' expectations into visual proposals while reducing costs for smaller studios.
For blockbusters, AI cannot replace the total creative control required by directors like Peter Jackson or James Cameron. Recent layoffs at Disney or Technicolor are also linked to broader economic factors, but AI remains a contentious issue in the industry.
What it changes for you
- Media & EntertainmentAI reduces production costs and speeds up certain processes, but it does not replace human creative control for blockbusters.
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