Google introduces Universal Cart to compare online prices
In brief
- Google has launched Universal Cart in the U.S. since October 15, 2026.
- The tool automatically compares prices of tracked products and highlights deals.
- It integrates with Google Search and the Gemini app for a unified experience.
Google has launched Universal Cart, a smart shopping basket that tracks products and automatically compares their prices. The tool is now available in the U.S. and integrates with Google Search and the Gemini app.
What it changes for you
- Retail & E-commerceE-commerce players must optimize real-time pricing to stay competitive against this automated comparison tool.
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