Drop in measured traffic from ChatGPT to websites
In brief
- ChatGPT no longer adds UTM parameters to shared links.
- The measured traffic drop does not reflect a real decrease in visits.
- Publishers struggle to track the origin of clicks.
Web traffic attributed to ChatGPT has declined in analytics, but actual visits may not have decreased. The issue stems from ChatGPT temporarily removing UTM parameters from shared links.
What it changes for you
- Marketing & AdvertisingMarketers face major challenges in measuring ChatGPT’s effectiveness as a traffic source.
This summary gives you the essentials. The full article, its figures and quotes are on Siècle Digital.
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