Meta reports over 10M users for Muse, with shopping as a top activity
In brief
- Muse exceeds 10 million users, per Meta’s Q3 earnings call.
- 25% of active users engage daily, with shopping as a major driver.
- Meta expects future profitability with higher revenue per user than its social apps.
Meta announced during its Q3 earnings call that its AI app Muse has surpassed 10 million users, matching estimates from Sensor Tower. According to Mark Zuckerberg, about 25% of active users now engage with Muse daily, improving retention.
While users adopt Muse for personal productivity tasks like email or calendar integration, shopping has become a standout use case. Over a quarter of engaged shopping users spend more than $200 on average per purchase, a figure described as surprising by industry insiders. Muse relies on Plaid’s connector to enable agentic shopping, and Meta is preparing a "Muse Confidential VM" to further protect user data.
Meta considers Muse to have reached product-market fit and now plans to expand it into a collaborative platform where agents can interact across users. The company aims for long-term profitability, forecasting higher revenue per user than its current social apps, while cutting compute costs by over 10x in the next year.
What it changes for you
- Retail & E-commerceMuse accelerates the integration of AI agents in shopping journeys, with average spend exceeding $200 per transaction.
- Marketing & AdvertisingBrands could leverage Muse for personalized interactions, through agents able to engage directly with customers.
This summary gives you the essentials. The full article, its figures and quotes are on AI News & Artificial Intelligence | TechCrunch.
Read the original articleAI-generated summary of the source, checked by rules. How we write · Report an error