Google may use your Gmail and Google Photos data to target ads
In brief
- Google is updating its policy to allow using Gmail, Photos, and Drive data for ad targeting via personalized AI features.
- The company still claims it won’t use this data for ads except when linked to new AI-powered features.
- The change was spotted by Android Authority.
Google has updated its privacy policy to allow the use of personal data from Gmail, Google Photos, or Drive for ad targeting if personalized AI features are enabled. This change adds an exception to the company's long-standing commitment not to use this data for advertising, as spotted by Android Authority.
What it changes for you
- Marketing & AdvertisingAdvertisers may gain more precise targeting using personal data from Google services, provided personalized AI features are enabled.
- Public SectorRegulators may scrutinize this change under data protection laws, including GDPR.
This summary gives you the essentials. The full article, its figures and quotes are on AI | The Verge.
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