Pennsylvania mandates labels on AI-generated ads
In brief
- Pennsylvania passes a law requiring labels on ads modified or generated by AI.
- The label must be standardized and appear across all media formats (image, video, audio, text).
- The goal is to combat misinformation in advertising campaigns.
Pennsylvania Governor Josh Shapiro signed a law on Thursday requiring disclosures on AI-generated ads. According to the announcement, any advertisement (image, video, audio, or text) that has been significantly modified or generated by artificial intelligence must include a standardized label.
What it changes for you
- Marketing & AdvertisingAgencies and advertisers will need to systematically verify and label AI-generated or modified content in their campaigns.
This summary gives you the essentials. The full article, its figures and quotes are on AI | The Verge.
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