Spotify’s AI agents bet aims to make it the go-to music service

Spotify reported nearly $5.6 billion in revenue and 788 million monthly active users for its third quarter, according to its earnings release. During the investor call, co-CEO Gustav Söderström highlighted how the rise of AI agents could further strengthen the music streaming service’s position.

Söderström argues that AI agents replace tasks users avoid, but not music listening, which remains deeply personal. Spotify is positioning itself as the default music service for agents by integrating with assistants like Meta’s Muse, ChatGPT, and Claude. The company claims growing adoption of its platform through these external interfaces, unlike competitors still in observation mode.

The AI agent market is already facing friction over third-party service access, as seen when Amazon blocked Meta’s Muse assistant from shopping on its platform. Spotify emphasizes its ability to personalize music experiences using years of listening data, while ensuring this data isn’t shared with partners. The goal is to turn the rise of agents into an opportunity rather than a threat to its business model.