Veritas expands anti-counterfeit chip to jewelry and perfumes
In brief
- Veritas adapts its anti-counterfeit chip for jewelry, trophies, and perfumes.
- The solution targets 'superfakes', nearly undetectable counterfeits.
- Authentication relies on an electronic chip embedded in products.
Veritas, a startup fighting counterfeiting, has developed an electronic chip to authenticate luxury products. Originally designed for electronics, the solution now applies to jewelry, trophies, and perfume bottles.
What it changes for you
- Retail & E-commerceLuxury brands can cut losses from counterfeits by embedding this chip in their products.
- Industry & ManufacturingLuxury goods manufacturers must adapt production to integrate this authentication technology.
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